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Google Ads API と AdWords API でのショーケース広告のクリック数レポートに関する変更点
2019年4月16日火曜日
この記事は Nadine Sundquist による Google Ads Developer Blog の記事 "
Change to the Google Ads API and the AdWords API Showcase Ads Clicks Reporting
" を元に翻訳・加筆したものです。詳しくは元記事をご覧ください。
アップデート(2019 年 2 月 21 日): クリック数の影響に関する表現を明確にしました。
2019 年 2 月 27 日
より、
ショーケース広告
の
Clicks
指標から返されるデータが変更されます。これは、ショーケース広告からのプロダクトへのインタラクション数の報告精度を向上させるための対応です。
AdWords API
と
Google Ads API
で、
Shopping Performance Report
と
Product Partition Report
(Google Ads API では
product_group_view
)の
Clicks
指標(Google Ads API では
clicks
)が次のように変更されます。
現在のレポート
:
Clicks
には、課金対象となるクリックのみが含まれます。
新しいレポート
:
Clicks
には、
無料のクリック
も含むすべてのクリックが含まれます。そのため、報告されるクリック数が変わる場合があります。
疑問に思うことがありましたら、
フォーラム
からご連絡ください。
Google Ads API チーム、Nadine Sundquist
Reviewed by
Thanet Knack Praneenararat - Ads Developer Relations Team
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